Résumé

Digital Marketing professional who is passionate about
Organizational Management, with a wealth of experience in exciting fields ranging from the fast-paced, high-pressure world of broadcast journalism to dynamic hi-tech startups.
As an Executive Consultant, I give C-levels and managers the boost needed to take their startups to the stratosphere. 🚀
Professional ​
     Profile
Relevant
Work​
Experience​

 Ein Balagan Strategic Solutions, 2006-present.

     Owner; Executive Business & Marketing Consultant.

Executive consulting, organizational solutions, training, and counseling for C-levels and managers in startups. I also provide marketing (digital, inbound) strategy assessments, content marketing strategy and implementation, social media strategy and implementation, customer service training and development, leadership training, and organizational and business development solutions for small and growing businesses in the United States, Israel, Canada, and Mexico. I have worked with companies such as Click-Ins (formerly getmeIns), Open Legacy, and DealHub.io, and others under NDA.

⬤Click-Ins, 2019-2020. Netanya, Israel.

    Chief Marketing Officer.

  • Marketing Strategy and Implementation
  • Inbound Marketing Management and Execution
       Social Media Marketing • Content Marketing • Email​
       Marketing • Events: Speaking & Presenting • Public
       Relations • Branding & Positioning • Website and 
       online assets management • Event Planning • Sales
       Enablement • Creatives: Strategy, Development, 
       Creation • Freelancer and Agency Management •
       Digital Advertising • SEO/SEM/Lead-Gen Campaigns •
       Social Campaigns • Product Marketing • Writing and
       Editing • Collaterals creation • Creative Leadership •
       Marketing Automation • Community Management •
       Marketing Finance • Data Analysis & Reporting
 SIRIN LABS, 2017-2019. Ramat Gan, Israel.
     Head of Marketing.
Creative, logistical, and managerial duties while implementing strategies for full-stack marketing, including: strategic planning and implementation post-ICO; campaign creation, development, and implementation; social media management; writing and editing; budget management; project and events management; liaising with vendors and journalists; personnel management of in-house and International departmental employees; research and analytics. I produced a massive product launch event in Barcelona, Spain, with Bookmark Entertainment and Brand Ambassador, Leo Messi.

BFrow, 2016-2017. Tel Aviv, Israel.
     Chief Content Officer.
Development, implementation, and analysis of content marketing strategy; overseeing all content marketing initiatives across blogs, social media platforms, and digital advertising; design and implementation of company blogs; writing and editing; branding; inbound marketing including email marketing; driving engagement, retention, and positive user experience; public relations management.

GetEvents, 2014-2015, Tel Aviv, Israel.

     Content & Community Marketing Manager.

Social Media management and marketing, content strategy development, community management and growth, customer service, public relations, writing and editing, creative campaign development.

 

ABC45 News (WXLV45), 1995-2000, North Carolina, USA.  

     Broadcast Television News Producer.
Producing the morning newscasts, which involved organizing and writing the news scripts and promotional teases; line producing; acting as a liaison between ABC News (network) and the affiliate; coordinating live shots; managing and supervising news and production crews.
I increased viewership and ratings by 33% within two months and to 110% within the first Neilson Ratings period.

Skills

Expertise in:

  • Inbound Marketing

  • Content Strategy and Management

  • Data Analysis & Reporting

  • Social Media Management

  • Email Marketing

  • SEO & SEM

  • Growth-Driven Design

  • Contextual Marketing

  • Quantum Marketing

  • Marketing Finance

  • Inbound Sales

  • Branding

  • Broadcast Journalism

  • Writing and Editing: PR, News, Creative

  • Public/Community Relations   

  • Program/Event Planning & Marketing

  • Human Resources

  • Project Management

  • Television News Line & Content Producing

  • Public Speaking

Management Professional:

  • Digital Marketing

  • Organizational Change & Development

  • Project Management

  • Employee Training & Development

  • Performance Evaluation

  • Leadership & Team Building

  • Conflict Management & Resolution

  • Customer Service & Community Management                  

  • Strategic Planning

  • Diversity and Cross-Cultural Training


 

Technical Skills

HubSpot Marketing CRM/CMS

WordPress

HootSuite

HTML5 and CSS3

Search Engine Optimization

Google Analytics
WIX
CMSs

CRMs
Social Media platforms
Digital video editing

Television production tech

Radio production tech

Podcasting

Languages

English (mother tongue)

Spanish

Hebrew

HTML

 

  Full
  CV
Contact me for a PDF copy of my CV via email.
 Education
 Madison University

Post-graduate Studies (Ph.D., ABD), Management.

 

 

Pfeiffer University

Master of Science in Organizational Management: Leadership & Change Management.

Salem College

Bachelor of Arts in Communication with a concentration in Journalism & Telecommunication.

Bachelor of Arts in Spanish.

 

Certifications

Follow me

  Yolanda Michelle Hairston

  © 2015-2020

   I proudly support Wix.com

Call

T: +972 (52) 801-6512   

  • LinkedIn Social Icon
  • Twitter Social Icon
  • Twitter Social Icon
  • about.me