Résumé

Digital Marketing professional who is passionate about
Content Strategy and Organizational Management, with a wealth of experience in exciting fields ranging from the
fast-paced, high-pressure world of broadcast journalism to dynamic hi-tech startups.


I specialize in consulting and coaching Women and BIPOC entrepreneurs as well as C-levels to develop business and marketing strategies to boost their startups to the stratosphere. 🚀
Professional ​
     Profile
Relevant
Work​
Experience​

Evimero Consulting (formerly Ein Balagan Strategic Solutions), 2006-present.

Owner; Executive Business & Marketing Consultant and Business Coach for Entrepreneurs.

Executive consulting and training for C-levels and managers. I provide marketing (digital, inbound) strategy assessments, content marketing strategy and implementation, social media strategy and implementation, customer service training and development, leadership training, in addition to organizational and business development solutions for emerging businesses. I also provide business coaching services for entrepreneurs. My clients are global, with concentrations in the United States, Israel, Canada, and Mexico.

Beliefs & Consequences Podcast. 

Co-Creator; Executive Producer and CMO.

This Hebrew-language podcast is targeted to Israelis and Hebrew speakers who want to bend their minds as host and producer Daniel Adar and provocative guests explore, discuss, and contemplate people’s beliefs and their consequences as they relate to society and culture, science, religion, politics, economics, and psychology.
Available on Apple Podcasts, Google Podcasts, Spotify, and other popular podcast platforms.

Click-Ins, 2019-2020. Netanya, Israel.

Chief Marketing Officer.

I was responsible for the Marketing Strategy and Implementation, and Inbound Marketing Management and Execution, including: social media marketing; content marketing; email marketing; quantum marketing; data analysis & reporting; public relations; branding & positioning; website and online assets management; event planning; sales enablement; creatives: strategy, development, creation; freelancer and agency management; digital advertising; SEO/SEM/lead generation campaigns; social campaigns; product marketing; writing and editing; creative leadership; marketing automation; marketing finance; community management.
SIRIN LABS, 2017-2019. Ramat Gan, Israel.
Head of Marketing.
Creative, logistical, and managerial duties while implementing strategies for full-stack marketing, including: strategic planning and implementation post-ICO; campaign creation, development, and implementation; social media management; writing and editing; budget management; project and events management; liaising with vendors and journalists; personnel management of in-house and International departmental employees; research and analytics. I produced a massive product launch event in Barcelona, Spain, with Bookmark Entertainment and Brand Ambassador, Leo Messi.

BFrow, 2016-2017. Tel Aviv, Israel.
Chief Content Officer.
Development, implementation, and analysis of content marketing strategy; overseeing all content marketing initiatives across blogs, social media platforms, and digital advertising; design and implementation of company blogs; writing and editing; branding; inbound marketing including email marketing; driving engagement, retention, and positive user experience; public relations management.

GetEvents, 2014-2015, Tel Aviv, Israel.

Content & Community Marketing Manager.

Social Media management and marketing, content strategy development, community management and growth, customer service, public relations, writing and editing, creative campaign development.

 

ABC45 News (WXLV45), 1995-2000, North Carolina, USA.  

Broadcast Television News Producer.
Producing the morning newscasts, which involved organizing and writing the news scripts and promotional teases; line producing; acting as a liaison between ABC News (network) and the affiliate; coordinating live shots; managing and supervising news and production crews.
I increased viewership and ratings by 33% within two months and to 110% within the first Neilson Ratings period.

Skills

Expertise in:

  • Inbound Marketing

  • Content Strategy and Management

  • Data Analysis & Reporting

  • Social Media Management

  • Email Marketing

  • SEO & SEM

  • Growth-Driven Design

  • Contextual Marketing

  • Quantum Marketing

  • Marketing Finance

  • Inbound Sales

  • Branding

  • Broadcast Journalism

  • Writing and Editing: PR, News, Creative

  • Public/Community Relations   

  • Program/Event Planning & Marketing

  • Human Resources

  • Project Management

  • Television News Line & Content Producing

  • Public Speaking

Management Professional:

  • Digital Marketing

  • Organizational Change & Development

  • Project Management

  • Employee Training & Development

  • Performance Evaluation

  • Leadership & Team Building

  • Conflict Management & Resolution

  • Customer Service & Community Management          

  • Strategic Planning

  • Diversity and Cross-Cultural Training

Technical Skills

HubSpot Marketing CRM/CMS

WordPress

Wix

Canva

HootSuite

HTML5 and CSS3

Search Engine Optimization

Google Analytics
CMSs

CRMs
Social Media platforms
Digital video editing

Television production tech

Radio production tech

Podcasting production tech

Languages

English (mother tongue)

Spanish

Hebrew

HTML

 

  Full
  CV
Contact me for a PDF copy of my CV via email

or connect with me on LinkedIn: 

https://www.linkedin.com/in/yolandamhairston/
 Education
Madison University

Post-graduate Studies (Ph.D., ABD), Management.

 

Pfeiffer University

Master of Science in Organizational Management: Leadership & Change Management.

Salem College

Bachelor of Arts in Communication with a concentration in Journalism & Telecommunication.

Bachelor of Arts in Spanish.

Certifications
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