Digital Marketing professional who is passionate about
Content Strategy and Organizational Management, with a wealth of experience in exciting fields ranging from the
fast-paced, high-pressure world of broadcast journalism to dynamic hi-tech startups.
I specialize in consulting and coaching Women and BIPOC entrepreneurs as well as C-levels to develop business and marketing strategies to boost their startups to the stratosphere. 🚀
Owner; Executive Management & Marketing Consultant and Business Coach for Entrepreneurs.
Executive consulting and training for C-levels and managers. I provide marketing (digital, inbound) strategy assessments, content marketing strategy and implementation, social media strategy and implementation, customer service training and development, and leadership training, in addition to organizational and business development solutions for emerging businesses. I also provide business coaching services for entrepreneurs, with a focus on BIPOC and women small business owners. My clients are global, with concentrations in the United States, Israel, Canada, and Mexico.
Beliefs & Consequences Podcast, 2021-present.
Executive Producer and CMO. Co-Founder of Beliefs & Consequences Media.
This Hebrew-language podcast is targeted to Israelis and Hebrew speakers who want to bend their minds as host and producer Daniel Adar and provocative guests explore, discuss, and contemplate people’s beliefs and their consequences as they relate to society and culture, religion, politics, economics, science, and psychology.
Available on Apple Podcasts, Google Podcasts, Spotify, and other popular podcast platforms.
Sanford Royce, 2022-present.
Advisory Board Member.
As an Advisory Board member, I help oversee the editorial integrity and partnership opportunities for the network of Sanford Royce, a global media and communications network with over 300+ assets and properties in business, finance, healthcare, and sports. The network’s headquarters is in Zurich, and has representations in London, Singapore, Netherlands, and Dubai.
Vice President of Marketing.
I lead all marketing efforts for a DTC smart appliance that will go to market in Q42023.
Click-Ins, 2019-2020. Netanya, Israel.
Chief Marketing Officer.
I was responsible for the Marketing Strategy and Implementation, and Inbound Marketing Management and Execution, including: social media marketing; content marketing; email marketing; quantum marketing; data analysis & reporting; public relations; branding & positioning; website and online assets management; event planning; sales enablement; creatives: strategy, development, creation; freelancer and agency management; digital advertising; SEO/SEM/lead generation campaigns; social campaigns; product marketing; writing and editing; creative leadership; marketing automation; marketing finance; community management.
SIRIN LABS, 2017-2019. Ramat Gan, Israel.
Head of Marketing.
Creative, logistical, and managerial duties while implementing strategies for full-stack marketing, including: strategic planning and implementation post-ICO; campaign creation, development, and implementation; social media management; writing and editing; budget management; project and events management; liaising with vendors and journalists; personnel management of in-house and International departmental employees; research and analytics. I produced a massive product launch event in Barcelona, Spain, with Bookmark Entertainment and Brand Ambassador, Lionel Messi.
BFrow, 2016-2017. Tel Aviv, Israel.
Chief Content Officer.
Development, implementation, and analysis of content marketing strategy; overseeing all content marketing initiatives across blogs, social media platforms, and digital advertising; design and implementation of company blogs; writing and editing; branding; inbound marketing including email marketing; driving engagement, retention, and positive user experience; public relations management.
GetEvents, 2014-2015, Tel Aviv, Israel.
Content & Community Marketing Manager.
Social Media management and marketing, content strategy development, community management and growth, customer service, public relations, writing and editing, creative campaign development.
ABC45 News (WXLV45), 1995-2000, North Carolina, USA.
Broadcast Television News Producer.
Producing the morning newscasts, which involved organizing and writing the news scripts and promotional teases; line producing; acting as a liaison between ABC News (network) and the affiliate; coordinating live shots; managing and supervising news and production crews.
I increased viewership and ratings by 33% within two months and to 110% within the first Neilson Ratings period.
Content Strategy and Management
Data Analysis & Reporting
Social Media Management
SEO & SEM
Writing and Editing: PR, News, Creative
Program/Event Planning & Marketing
Television News Line & Content Producing
Organizational Change & Development
Employee Training & Development
Leadership & Team Building
Conflict Management & Resolution
Customer Service & Community Management
Diversity and Cross-Cultural Training
HubSpot Marketing CRM/CMS
HTML5 and CSS3
Search Engine Optimization
Social Media platforms
Digital video editing
Television production tech
Radio production tech
Podcasting production tech
English (mother tongue)
Contact me for a PDF copy of my CV via email.
Or, connect with me on LinkedIn:
Post-graduate Studies (Ph.D., ABD), Management.
Master of Science in Organizational Management: Leadership & Change Management.
Bachelor of Arts in Communication with a concentration in Journalism & Telecommunication.
Bachelor of Arts in Spanish.