Résumé

Digital Marketing professional who is passionate about
Organizational Management, with a wealth of experience in exciting fields ranging from the fast-paced, high-pressure world of broadcast journalism to dynamic hi-tech startups.
As an Executive Consultant, I give C-levels and managers the boost needed to take their startups to the stratosphere. 🚀
Professional ​
     Profile
Relevant Work​
   Experience​

- Click-Ins, October 2019-present. Netanya, Israel. Chief Marketing Officer.

- Ein Balagan Strategic Solutions, September 2006-present. Owner and Executive Business & Marketing Consultant.

Executive consulting, organizational solutions, training, and counseling for C-levels and managers in startups. I also provide marketing (digital, inbound) strategy assessments, content marketing strategy and implementation, social media strategy and implementation, customer service training and development, leadership training, and organizational and business development solutions for small and growing businesses in the United States, Israel, Canada, and Mexico. I have worked with companies such as DealHub.io, Open Legacy, and Click-Ins (formerly getmeIns).
- SIRIN LABS, December 2017-March 2019. Ramat Gan, Israel. Head of Marketing.
Creative, logistical, and managerial duties while implementing strategies for full-stack marketing, including: strategic planning and implementation post-ICO; campaign creation, development, and implementation; social media management; writing and editing; budget management; project and events management; liaising with vendors and journalists; personnel management of in-house and International departmental employees; research and analytics. I produced a massive product launch event in Barcelona, Spain, with Bookmark Entertainment and Brand Ambassador, Leo Messi.

- BFrow, November 2016-August 2017. Tel Aviv, Israel. Chief Content Officer.
Development, implementation, and analysis of content marketing strategy; overseeing all content marketing initiatives across blogs, social media platforms, and digital advertising; design and implementation of company blogs; writing and editing; branding; inbound marketing including email marketing; driving engagement, retention, and positive user experience; public relations management.

- GetEvents, July 2014-December 2015, Tel Aviv, Israel.

Content & Community Marketing Manager.

Social Media management and marketing, content strategy development, community management and growth, customer service, public relations, writing and editing, creative campaign development.

 

- ABC45 News (WXLV45), December 1995-December 2000, Winston-Salem, NC, USA.  

Broadcast Television News Producer.
Producing the morning newscasts, which involved organizing and writing the news scripts and promotional teases; line producing; acting as a liaison between ABC News (network) and the affiliate; coordinating live shots; managing and supervising news and production crews.
I increased viewership and ratings by 33% within two months and to 110% within the first Neilson Ratings period.

Skills

Expertise in the following:

  • Inbound Marketing

  • Content Strategy and Management

  • Social Media Management

  • Email Marketing

  • SEO & SEM

  • Growth-Driven Design

  • Contextual Marketing

  • Inbound Sales

  • Branding

  • Broadcast Journalism

  • Writing and Editing: PR, News, Creative

  • Public/Community Relations   

  • Program/Event Planning & Marketing

  • Human Resources

  • Project Management

  • Television News Line & Content Producing

  • Public Speaking

Management Professional:

  • Digital Marketing

  • Organizational Change & Development

  • Project Management

  • Employee Training & Development

  • Leadership & Team Building

  • Conflict Management & Resolution

  • Customer Service & Community Management                  

  • Strategic Planning

  • Diversity and Cross-Cultural Training


 

Technical Skills

HubSpot Marketing CRM/CMS

HootSuite

HTML5 and CSS3

Search Engine Optimization

Google Analytics
WordPress
WIX
CMSs

CRMs
Social Media platforms

iOS; Keynote, Pages, NumbersMicrosoft Excel, Word, PowerPoint
Digital video editing

Television production tech

Radio production tech

Languages

English (mother tongue)

Spanish

Hebrew

HTML

 

   Full CV
 Available
Contact me for a PDF copy of my CV via email.
 Education
- Madison University

Post-graduate Studies (Ph.D., ABD), Management.

 

 

- Pfeiffer University

Master of Science in Organizational Management: Leadership & Change Management.

- Salem College

Bachelor of Arts in Communication with a concentration in Journalism & Telecommunication.

Bachelor of Arts in Spanish.

 

Certifications

Follow me

  Yolanda Michelle Hairston

  © 2015-2019

   I proudly support Wix.com

Call

T: +972 (52) 801-6512   

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