http://www.etraffic.co/10-powerful-ways-increase-web-presence/ The 2015 Local Media tracking Study found that 40% of consumers start their path to purchase by searching for local businesses via search engines (like Google and Bing). That means an overwhelming number (60%) are utilizing company websites, mobile apps, review sites, and directories online to make informed decisions about where to spend their money for goods or services. In the vast number of businesses online,